I’m a Fashion Editor and Think These 22 Under-$70 Buys Have Sell Out Potential

Consider it a byproduct of being a fashion editor, but over the years I’ve developed a pretty good sense of whether something will sell out. If you’re not hip to figuring it out yet, there are a few ways I can usually tell: sometimes the brand is so incredibly in demand everything sells like hotcakes or instances where the pieces are so good for the price, everyone can’t stop talking about it. The next crop of finds I predict won’t be on the shelf for long belong to none other than our in-house collection from Target.

I’ve been able to try on a number of pieces from the latest fall drop, and trust me, there’s serious sell-out potential. For one, the knits are sumptuous and most of all warm—to the point I never want to take them off, even while doing tasks around the house. The outerwear and faux leather pieces also look deceptively expensive that they’ve replaced a few of my designer versions as my everyday pieces. Basically, this drop has all the makings of a collection bound to sell out, so I thought I’d share the secret before it’s gone. Oh, and everything below is also under $70. Keep scrolling to get a head start before everyone else.


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